DIGITASK Web App
... ...

A new product Marketing Mix

Cèlia Pratginestós

DIGITIZING PEDAGOGICAL TASK DESIGN for INTERACTIONAL COMPETENCE

Summary

Previewable
Yes
Task Types
English
EN
English
Target Proficiency Level
B1,B2,C1
Submit Type
Collaborative
Target Ages
16 - 99
Information Gap
None
Estimated Duration
01:00:00
Objectives
Learners learn what a product marketing mix is. Learners can understand the context of the task assigned (the launch of a new product) and brainstorm some ideas. Learners can outline (and write collaboratively) the main features of the marketing mix. Learners can present their ideas in an oral presentation.

Instructions

First, you will be given a brief scenario for the launch of the product. Then, you will be reminded of the main items to be taken into account to define a product marketing mix (the four Ps: Product, Place, Price & Promotion). After that, you will have to outline (and write collaboratively) the main features of the 4 Ps in pairs to prepare for an oral presentation. Finally, you will be presenting your ideas in pairs to the rest of the class (following the basic rules to organise an oral presentation).

Materials Preview

Student-1, Task Material - 1

(Activation Time : 00:00:05)

Bottle of water


Material Instructions

You work for the Marketing Department of a famous beverage company. The company is considering the possibility of launching a new product, namely a new brand of drinking water.

Student-1, Task Material - 2

(Activation Time : 00:01:00)
BY_NC_SA

Marketing Mix


Material Instructions

You and your team have been assigned the task of brainstorming some ideas for the creation of this new brand of water. To do so, you are planning to develop the new product Marketing Mix (the four Ps). Do you remember the main items to be taken into account when defining the four Ps? Here’s a brief reminder. After the brainstorming, you will have to outline the main features of the new product Marketing Mix in the collaborative writing field.

Student-1, Task Material - 3

(Activation Time : 00:45:00)
BY_NC

INSTRUCTIONS_OUTLINE Marketing Mix

Now you will have to outline (and write collaboratively) the main features of the 4 Ps in pairs to prepare for an oral presentation. 

TIP: How to Organize a Presentation

1. Develop an outline for your 4 key points (the 4 Ps).

2. Create an easy-to-follow structure. Break it down into 3 simple sections: your presentation needs an INTRODUCTION, BODY, and CONCLUSION.


Student-2, Task Material - 1

(Activation Time : 00:00:05)

Bottle of water


Material Instructions

You work for the Marketing Department of a famous beverage company. The company is considering the possibility of launching a new product, namely a new brand of drinking water.

Student-2, Task Material - 2

(Activation Time : 00:01:00)
BY_NC_SA

Marketing Mix


Material Instructions

You and your team have been assigned the task of brainstorming some ideas for the creation of this new brand of water. To do so, you are planning to develop the new product Marketing Mix (the four Ps). Do you remember the main items to be taken into account when defining the four Ps? Here’s a brief reminder. After the brainstorming, you will have to outline the main features of the new product Marketing Mix in the collaborative writing field.

Student-2, Task Material - 3

(Activation Time : 00:45:00)
BY_NC

INSTRUCTIONS_OUTLINE Marketing Mix

Now you will have to outline (and write collaboratively) the main features of the 4 Ps in pairs to prepare for an oral presentation. 

TIP: How to Organize a Presentation

1. Develop an outline for your 4 key points (the 4 Ps).

2. Create an easy-to-follow structure. Break it down into 3 simple sections: your presentation needs an INTRODUCTION, BODY, and CONCLUSION.